Child Care Matters

Child care providers are the bedrock of their communities.

We understand the hopes and dreams parents have for their children, and the challenges of raising and educating a child while enduring the toil of the day-to-day. And we want what parents want—to provide their kids with the best care and education possible. That’s why we see ourselves as partners with parents in raising their children. We also do so much more.

We’re giving kids a head start

A child’s early years are a critical period in a young person’s development. The foundation that is built through a child’s participation in quality early childhood education sets them on a path to positive economic and social impacts lasting well into adulthood, from higher educational attainment and less chance of involvement in criminal activity, to higher status employment and higher earnings (Schweinhart 2007; Sparling, Ramey & Ramey 2007). Early care and education benefits the children and families who participate and yields long lasting benefits for society as a whole. Nobel laureate in economics, James Heckman, found that the long-term, economic return on investment in high-quality early care and education programs can yeild up to a 13% return (Heckman 2016).

We’re there when parents can’t be

It’s our business and passion to care for the well-being of children and for us, that means caring for the well-being of parents too. We ensure working parents are able to invest in their families by allowing them to work or go to school, while giving them the peace-of-mind of knowing their children are in a safe, healthy and enriching environment. We pick up kids from school when parents can’t. When parents are running late to pick up their little one, we’re there. A survey found that parents prefer in-home family child care because they know and trust their provider, trust their sanitation and cleanliness practices, and report better communication with providers (Child Care Resource & Referral Network, COVID-19 Parent Survey, 2020). We’re flexible, accessible, and adaptable in ways that centers, after-school programs and other care options can’t be.

We’re early detectors of special needs

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We’re a vital cog in the economic recovery engine

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